Tata Agrico Overview

Tata Agrico Profile

Tata Agrico, the oldest brand of Tata Steel, is a pioneer in superior quality agricultural implements. Since 1925, it has been the leading manufacturer of handheld implements like hoes, shovels, sickles, crowbars, pickaxes and hammers. These implements cater to the needs of agriculture, infrastructure as well as mining sectors. This traditional product range has now become even richer with the addition of garden tools like secateurs, cultivators, trowels, bill hooks, cane choppers, hedge shears and garden rake.All Tata Agrico implements are guaranteed against manufacturing defects and are distributed all over the country through a network of consignment agents and distributors. The skill and knowledge acquired over half a century, modern methods of manufacture and strict supervision at every stage of manufacturing, guarantee consistently high quality and durability to Agrico products. The high quality of Tata Agrico implements makes them the first choice of farmers, carpenters, mechanics, plumbers, government agricultural departments, the Indian Railways, defence services, collieries and Central and State Government departments. Tata Agrico is committed to operating in a responsible way with respect to the health, safety and wellbeing of its employees, channel partners and the communities in which it operates. It is also committed to the sustainable management of the environment and of finite resources. The division lays extreme stress on quality processes and is ISO 9001:2008 certified. Tata Agrico launched its very own range of general purpose hand tools and files in 2009. The product basket consists of pliers, spanners, wrenches, screwdrivers, hammers, saw and engineering files. The aesthetics and packaging is in a league of its own, making it the favourite of carpenters, blacksmiths, mechanics, plumbers and electricians all across the country. Keeping up with the technological development and the changing face of farming in India, Tata Agrico marked its entry into mechanised agricultural sector with mechanised- consumables like tiller shoe, harrow disc and the Rotavator blade. Tata Agrico entered the mechanized non-consumables sector with the Grasshopper sub brand. The first product under Grasshopper is the Tata Agrico Grasshopper Rotary Tiller which within a year of its launch has gained appreciation by farmers and government alike. This was followed by introduction of Seed Drills and Cultivators in FY13. In FY’14 power weeders and power tillers are addition to the Grasshopper offerings which are aimed to equip the Indian farmers with advantages of the latest agriculture technology at affordable rates. In FY’15 Tata Agrico also launched MB Plough and Threshers which marks the entry of the division into the threshing and harvesting product segment. Mini paddy thresher is most recent addition to the Grasshopper offering.