Launch of TATA AGRICO Hand Tools at JBS Royal Touch Showroom Cuttack Road, Bhubaneswar
The inauguration of showroom and launch of Tata Agrico branded tools was done by Mr. Siddharth Mishra, Chief – Agrico Business & Retail Initiatives in presence of media personnel and JBS team. Both the Agrico team & JBS tem interacted with media personnel explaining the significance of this partnership laying emphasis on a common value of delivering high quality products. Tata Agrico Hand tools, Files & Garden tools were displayed in the showroom in a special display stand ensuring great visibility and also enabling customers to touch and feel products prior to purchase.
JBS sees value in displaying our products in their showrooms as there is a potential synergy between both offerings – “A need for high quality tools to install high quality fittings”. They want scale-up of the model in other states to improve awareness and ensure 24x7 product display